Gaining a competitive edge

What: Strategy, digital, print, photography, PR and social, website

About: Urban&Civic are the property developers behind Alconbury Weald, the former airfield near Huntingdon where they are building 7,000 new homes and developing an enterprise park.

Brief: They are also one of the partners in a unique organisation EDGE.  The organisation is unique and was struggling to clearly convey the benefits to individuals seeking work and with local businesses.  They needed a clear marketing strategy that clearly defined what they were offering, who they were offering it to and how to communicate their message.  The project includes a new website, social media and PR.

What we did: Working alongside the whole team (made up of eight local public and private sector organisations) we worked to identify a clear proposition, define customer segmentation and develop a more accessible tone of voice.

We created a simple but effective marketing plan that utilised digital and social platforms, developing a strategy for each.

We worked with the team to write and design a new website that also allowed them to advertise the latest jobs and training opportunities.

CLIENT

Urban & Civic

CATEGORIES

Strategy

Digital

Web

Print

PR and Social

Photography

 

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