GreenArc

Following a four way tender our approach of offering more than
the brief resulted in a concept that challenged the clients views.
A committe led by The Forestry Commission, Countryside Agency and The Corporation of London wre given something different than the requested brochure. We felt the Green Arc concept needed to be explained in a simple and immediate fashion.

The A2 poster mailer shows current and potential landscape, whilst sharp text on the reverese comunicates the message.

Dynamic created the brand identity and web site.