Allinson

Dynamic designed a new branding look for Allinson Flours. The rise of the bread machine meant increasing sales and a new ‘strong’ flour was going to be introduced.

Having researched the brand we felt the healthy message of bread was lost and introduced a heart motif along side a re-styled windmill logo, now with a fresh sunrise.

The design template has proved popular and has been adopted as part of the brands identity.
New clean and modern typography allows the brand to remain traditional yet new and fresh.